Hot on the heels of this year’s Social CEOs list from our friends Zoe Amar and Matt Collins, we’ve been thinking about the role of the beloved blog. There’s no doubt that an effective blog, well-written and well-maintained, can provide an excellent platform for chief execs to connect with potential funders and partners, demonstrate expertise to influencers, and inspire and thank staff and supporters. There are some great examples out there, through which leaders are able to demonstrate their personal take on the issues they represent and the work they do, in a way that adds passion and personality to their organisational brands. We’ve rounded up a few of our favourites here, some of whom feature on the Social CEOs list thanks to their blogging but also their wider social media activity. Tell us who you think we’ve missed!
And if these examples inspire you to get started on your own blog, or perhaps revisit one you’ve left dormant, you might want to read our blogging tips on KnowHowNonProfit.
Deborah Alsina, Chief Executive of Bowel Cancer UK, writes a fascinating blog about all aspects of the charity’s work, and her personal commitment to the cause. It charts everything from Deborah’s fantastic feats of fundraising (complete with incredible photography) to emotional accounts of friends who have lost their battle with the condition. A powerful reminder of the importance of the work we all do, and the value of both words and deeds.
Writing in her role as Chief Executive of the Howard League for Penal Reform, Frances Crook regularly shares brief, clear insights on the world of penal reform from the corridors of power to newspaper headlines. Her blog is tightly focused, providing a strong platform for engagement with the issues of the day and helping to crystallise the charity’s position on key topics.
As well as highlighting the World Land Trust’s work and responding to wider sector issues such as negative headlines about charity fundraising, John discusses his own personal challenges too, including blogging about his cancer diagnosis.
Not only a Chief Exec himself, but also a representative of many others, Sir Stephen Bubb’s blog provides an insight on the moving and shaking at the top levels of the voluntary sector and its dealings in Whitehall.